Nordlys Coffee
A warm, Nordic-inspired identity for a speciality roaster scaling from one café to a national wholesale brand.
- Client
- Nordlys
- Services
- Branding
- Year
- 2026
- Team
- Inês, Tomás, Lea
Nordlys had great coffee and a forgettable brand. Shelf presence was zero.
The founders wanted to grow into supermarkets without losing the feel of their neighbourhood café. We needed a system bold enough for the shelf and warm enough for the counter.
A modular label system inspired by northern light, a custom wordmark, and a palette that changes with each origin. Packaging, café interiors and the e-commerce site share one flexible grid.
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Growth in wholesale orders
New retail partners
Average review score
Design awards
Halden understood our brand better than we did. The new identity doubled our wholesale enquiries in three months.
Anna Berg — Founder, Nordlys Coffee
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