Branding · Digital — 2026
Atlas Bank
- Client
- Atlas
- Services
- Branding · Digital
- Year
- 2026
- Team
- Inês, Tomás, Lea
Making a 90-year-old bank feel as simple as a modern app.
Outcome
The new Atlas identity launched across 120 branches, a redesigned mobile app and a national campaign. Brand consideration among under-35s rose by 41% in six months.
- Custom typeface “Atlas Grotesk”
- Motion system for app and broadcast
- Design system with 240 components
Fieldnotes→